Services
Three ways I helpbusinesses grow
Every engagement starts with the problem you describe, and the solution usually takes one of these three shapes.
A website customers can book, order or enquire from
For businesses whose website is slow on a phone, hasn't changed in years, or doesn't exist yet. Salad Store in Cairo is one I built: an Arabic-first site with one-tap English, where every dish opens WhatsApp with the order already written.
A good fit if customers say they “couldn’t find” something on your site, or if it hasn’t changed in years.
- A fast site in your brand, built for the phone first, because that is where most of your customers are
- Pages that lead somewhere: a booking, an order or an enquiry
- Booking, ordering or contact flows wired into how you already work, WhatsApp included
- Text you can edit yourself, so a price change does not need a developer
- Search-readable pages with structured data, so the site can be found
Stop paying staff to do what software does better
For businesses where the same task is done by hand every day, like confirmations typed out one at a time or attendance copied into a salary sheet. In the workshop platform I built, salaries now compute from pasted attendance and an hourly rate; that used to be a monthly job done by hand.
A good fit if your team repeats the same digital task every day, or if things fall through the cracks between tools.
- Reminders and confirmations that send themselves
- A CRM that records every lead and customer without anyone typing it in twice
- AI assistants that draft replies for a person to check and send
- Internal tools that replace the spreadsheet everyone edits
- Integrations between the tools you already pay for
Custom software for the process off-the-shelf tools can't handle
For businesses that have outgrown generic tools. Car Engineering Center is the example: four workshop branches on one system, with reception, work orders, live floor tracking, customer history and payroll built around how they already worked.
A good fit if you’ve bent an off-the-shelf tool past its limits, or if your “system” is a folder of spreadsheets.
- Dashboards with the numbers you check every morning
- Management systems for bookings, orders, patients, cases, or inventory
- Customer-facing pages, like a QR on an invoice that shows a customer their car's status
- SaaS products, from first prototype to billing
- A database and backend that will still make sense in three years
Not sure whichone you need?
That's normal, and working it out with you is part of the job. Describe the problem and I'll recommend the smallest solution that solves it.